After the TARGET AUDIENCE section, each subsequent section is organized by marketing channel and includes channel-specific copy. For DIGITAL FLYERS, you'll find detailed instructions on creating your own designs. For all remaining sections, simply copy and paste the provided content into its corresponding channel.

Table of Contents ↴

1. Overview
2. Target Audience
3. Every Marketing Channel With All Promotional Content👇
   1. Internal in-Office Promotion
   2. Text Message Campaign
   3. Provider Outreach
   4. Provider Facebook Group Post
   5. Email Marketing
   6. Social Media Promotion
      1. Facebook Group Posts
      2. Reels Concepts (Format: Script + CTA) 
      3. Carousels (Slides + Captions)
      4. Behind-The-Scenes Instagram Story Ideas
         
   7. Mom Groups & Forums
   8. Additional Marketing Ideas
4. Conclusion

🔎 Overview:

The "Support Your Child's Health Naturally: The Power of Pediatric Chiropractic" webinar is a free, on-demand educational experience designed to help parents understand how their child's nervous system affects every area of health. This masterclass breaks down five essential ways that pediatric chiropractic care can support sleep, digestion, immunity, and development. The webinar aims to demystify pediatric chiropractic and give parents practical steps they can take to help their children thrive.

With gentle, nervous system-focused care and advanced Insight Scans, families will learn how chiropractic care can be a foundational part of their wellness journey.

🎯 Target Audience:

• Parents curious about what pediatric chiropractic actually involves

• Moms and dads wondering if chiropractic might help with their child's specific health challenges

• Families new to natural healthcare seeking alternatives to medication-based approaches

• Parents concerned about the gentleness and safety of chiropractic for children

• Anyone wanting to understand how the nervous system impacts overall childhood health

• Prenatal practice members interested in learning about pediatric care

• Health and wellness providers seeking to educate the families they serve

Every Marketing Channel With All Promotional Content👇

1️⃣ Internal in-Office Promotion:

Office Poster/TV ↴

FOR BULLETIN BOARD / FRONT DESK / RESTROOMS / FAMILY ROOM

ATTENTION MOMS! - FREE ONLINE MASTERCLASS

"SUPPORT YOUR CHILD'S HEALTH NATURALLY: THE POWER OF PEDIATRIC CHIROPRACTIC"

Is your child struggling with:

□ Sleep issues  

□ Digestive problems  

□ Frequent illness

□ Developmental concerns  

□ Behavioral challenges

• On-Demand 
• Under 30 Minutes 
• Watch Anytime
• Hosted by: Dr. {Name}

DISCOVER:

• The "command center" controlling your child's sleep, immunity & development

• Why common medications only mask symptoms (and what to do instead!)

• Natural solutions for colic, reflux, constipation & bedwetting

• How gentle adjustments support your child's body to function perfectly

• Practical wellness strategies you can implement TONIGHT

SPECIAL BONUS: Register today and receive $100 OFF 

a comprehensive nervous system evaluation!

REGISTER NOW: [QR CODE] or Link

Questions? Ask the Front Desk!

2️⃣ Text Message Campaign:

📱 Initial Text Announcement (Awareness & Opt-In) ↴

{name}:
Worried about sleep struggles, tummy troubles, or delayed milestones? Our FREE masterclass reveals 5 ways pediatric chiropractic can support your child’s health—naturally.
🎥 Watch now → [short link]
($100 off care included!)
Know a mama who needs this? Forward it along 💕

📱 Follow-Up Text (Education & Trust-Building) ↴

{name}:
Still time to catch our “Support Your Child’s Health Naturally” webinar!
✔️ Sleep help
✔️ Digestive support
✔️ Immune boosting
✔️ Development made easier
Watch anytime → [short link]
Includes $100 off a new patient evaluation!

📱 Special Offer Text (Urgency + Clear CTA) ↴

{name}:
⏰ LAST CHANCE!
Get $100 OFF your child’s Insight Scan + evaluation—ends soon.
Start by watching our FREE masterclass → [short link]
This could be the missing link to your child’s health. Share it with a mama who needs real answers 

3️⃣ Provider Outreach:

📧 Email Template for Partners/Providers ↴

Subject: New Resource for Families Struggling With Ear Infections

Email Copy:

Subject: Free Pediatric Wellness Masterclass for Your Families

Hi [Provider Name],

I'm reaching out to share a free, on-demand masterclass created specifically for parents in our community. It's called "Support Your Child's Health Naturally: The Power of Pediatric Chiropractic" and it's hosted by Dr. {Name}, founder of {Company_Name}.

This 30-minute webinar breaks down:

• How the nervous system impacts everything from digestion to development

• Gentle chiropractic solutions to common pediatric challenges

• Practical tips parents can implement right away

Perfect for families navigating chronic sleep problems, digestive struggles, immune issues, or developmental delays.

Families who watch also receive $100 off our comprehensive evaluation including Insight nervous system scans.

You can preview or share the masterclass here: [short link]

Thank you for your continued partnership and support of family wellness.

Warmly,
Dr. {Name}
{Practice Name} | {City, State}
[Phone Number] | [Website URL]

4️⃣ Provider Facebook Group Post:

For midwives, pediatricians, SLPs, Lactation consultants, etc. . .

FOR PROVIDERS: 

Calling all pediatric providers, midwives, SLPs, and lactation pros:
We created a FREE on-demand webinar for parents:
"Support Your Child's Health Naturally: The Power of Pediatric Chiropractic"

In just 30 minutes, it teaches:

• How the nervous system influences digestion, sleep & immune function

• Why gentle chiropractic can support whole-body wellness

• When to refer a child to a pediatric chiropractor

Great resource for families facing colic, constipation, sleep troubles, frequent illness, or developmental questions.

[Insert link] + $100 off new patient evaluation for those who register.

Warmly,
Dr. {Name} | {Practice Name} | {City, State}

5️⃣ Email Marketing:

📧 Newsletter #1: “The System No One Told You To Check” ↴

Newsletter Copy:

Header/Title:
4 Things That Can Change the Way You See Childhood Health

Body:

Hey ,

When it comes to our little ones, it’s easy to focus on what we can measure:
First words. First steps. Sleep stretches. Growth charts.

But so much of your child’s development isn’t just about what they do — it’s about how their body is wired to do it.

We wanted to take a moment to share four things we wish every parent knew about their child’s nervous system — the behind-the-scenes hero of health and development:

1. Brain-Body Communication Shapes Everything
From digestion to sleep, immune resilience to emotional regulation — the nervous system is the master communicator. If signals aren’t flowing clearly between brain and body, you may see symptoms like reflux, constipation, ear infections, trouble settling, or missed milestones.

Research in pediatric neurology shows that early neural stress can alter motor and autonomic development — often long before major symptoms appear.

2. Delayed Milestones Often Begin as Subtle Nervous System Imbalance
We hear it often: “He’s just a little behind.” But subtle delays like only turning to one side, preferring one hand early, or skipping crawling can reflect underlying stress or tension in the nervous system.

Developmental motor science highlights the importance of cross-patterning (like crawling) for healthy brain development, including attention and learning down the road.

3. Sleep Isn’t Just About Routines — It’s About Regulation
If your child has a hard time falling asleep, staying asleep, or wakes up easily startled… it may not be “just a phase.” A dysregulated nervous system — stuck in fight-or-flight — makes it hard for little ones to fully rest and reset.

Studies show that autonomic nervous system regulation plays a major role in infant and toddler sleep quality and rhythm stability.

4. Digestion and Immunity Begin in the Gut-Brain Axis
Chronic colds, constipation, or immune struggles? The vagus nerve — the body’s longest cranial nerve — connects the brain to the gut and plays a huge role in both digestion and immunity. If that connection is under stress, it can show up in all kinds of ways.

Pediatric gastroenterology research confirms that vagus nerve tone is strongly linked to digestive health, inflammation, and immune resilience in children.

So, what do we do with all this?

At Truly, we support families through nervous system–focused chiropractic care that helps restore balance, adaptability, and clarity in that brain-body connection.

If you’re curious about how it all ties together — and why we see such powerful transformations in babies and kids — we created a free, on-demand class just for you.

 “The Power of Pediatric Chiropractic”
Watch anytime. Learn why the nervous system is the missing link for so many families.

[Watch the webinar here]

Your child’s health is more than just a checklist — it’s a beautifully coordinated system. We’re here to help you support it every step of the way.

With care,
Dr. {Name}
Pediatric + Family Chiropractor

📧 Newsletter #2: “Why so many families trust us with their child's health!” ↴

Newsletter Copy:

Hi there,

One of the most common questions we get is:
“Why would a baby or child need chiropractic care?”

Fair question. Chiropractic has been marketed for years as a solution for back and neck pain. But that’s just scratching the surface.

At its core, chiropractic care is about the nervous system—the system that regulates sleep, digestion, immunity, emotional regulation, and development. It’s the very first system to develop in utero because it’s that important.

Gentle pediatric chiropractic adjustments help keep this communication system clear. And when that happens, we often see incredible changes in children:

• Babies who sleep better and have less reflux
• Toddlers with improved digestion and calmer moods
• Kids who hit milestones more easily and get sick less often

We explain it all inside our free 30-minute masterclass: “Support Your Child’s Health Naturally: The Power of Pediatric Chiropractic.”

🎥 Watch anytime, on your schedule.
📥 Register here → [link]

BONUS: All registrants receive $100 off their child’s evaluation.

With heart,
Dr. {Name}

📧 Newsletter #3: "Your Child’s Health Is Talking. Are We Listening?" ↴

Newsletter Copy:

Every symptom your child has is a signal—a message from the body asking for help.

And when we look closely, many of these challenges trace back to one overlooked system: the nervous system.

Take colic, for example. Or chronic ear infections. Or bedwetting after age 5. These may seem unrelated, but they often stem from the same issue: disrupted brain-body communication.

Through Insight Scans, we can actually measure how well your child’s nervous system is functioning—and that allows us to create gentle, targeted care plans that support long-term changes, not just temporary relief.

If you’ve been trying to piece it all together, this is where to start: “Support Your Child’s Health Naturally: The Power of Pediatric Chiropractic.”

It’s a free, 30-minute masterclass that gives you a fresh, empowering perspective on your child’s health. Register here → [link]
BONUS: Get $100 off your child’s first visit when you register.

With care,
Dr. {Name}

📧 Newsletter #4: “Crawling, coordination, meltdowns: what the nervous system has to do with it” ↴

Newsletter Copy:

Let’s talk about something we see all the time:

A baby who never crawled.
A toddler who trips more than most.
A child who goes from zero to meltdown in seconds.

What if we told you these aren’t just phases or quirks — but clues? Clues that the nervous system might be having a hard time organizing itself.

When your child’s brain and body aren’t communicating clearly, it can show up in all sorts of ways — especially in these three areas:

🤸 1. Crawling: It’s Not Just a Milestone — It’s a Brain Builder
Cross-crawling helps integrate reflexes, strengthen core coordination, and build connections between the left and right sides of the brain.

Skipping crawling or doing it only briefly may point to tension or imbalance in the spine or nervous system.

🧠 2. Coordination: Wobbles Aren’t Always About Age
If your little one seems “clumsy,” overly cautious, or struggles with gross or fine motor skills, it might reflect disorganized input from their sensory or proprioceptive systems.

The cerebellum (the part of the brain responsible for movement) depends on clear feedback from the spine and body.

😮‍💨 3. Meltdowns: Big Emotions Often = Overwhelmed Nervous Systems
Emotional regulation isn’t just about behavior — it’s about the nervous system’s capacity to adapt. When it’s stuck in stress mode, even small disruptions can feel like a five-alarm fire.

Chiropractic care can help tone the vagus nerve and restore the body’s ability to move between “on” and “off” states more smoothly.

The amazing thing is: your child’s nervous system is designed to adapt. And when we remove the stress and interference, we see some pretty amazing things unfold — from crawling patterns integrating, to calmer transitions, to fewer tears over the “wrong” color cup.

💡Want to learn more about how this all works (and what you can do about it)?

We created a free on-demand class just for you:
🎥 The Power of Pediatric Chiropractic
It’s short, simple, and packed with insight that every parent deserves to know.

👉 [Watch the free webinar now]

Dr. {Name}

6️⃣ Social Media Promotion:

Facebook Group Posts ↴

Initial Announcement Post:

FREE MASTERCLASS FOR PARENTS: “SUPPORT YOUR CHILD’S HEALTH NATURALLY — The Power of Pediatric Chiropractic”

Is your little one struggling with sleep, tummy troubles, constant colds, or developmental delays?

You’ve tried the melatonin, the probiotics, the wait-and-see approach… and still feel stuck?

You're not alone — and there’s a natural, neurologically-based solution most families haven’t been told about.

In this free, 30-minute on-demand masterclass with Dr. {Name}, you’ll learn:

• How the nervous system controls your child’s digestion, immunity, sleep, and development
• Why common challenges like constipation, sensory issues, or bedwetting might be signs of stress in the nervous system
• How Insight Scans help identify where your child may be stuck — and how gentle adjustments restore function
• Real-life stories of transformation from families just like yours
  Practical tools you can use tonight to support your child’s health

Watch anytime — this is eye-opening, practical info every parent deserves.

Who should watch?
Parents of babies, toddlers, or school-aged kids who are looking for natural answers to chronic concerns — or just want to understand how pediatric chiropractic works and why it’s changing lives.

 BONUS: All registrants receive $100 OFF a new patient evaluation + Insight Scan

Register here: [Link]
Tag a friend who’s been looking for something more than just another wait-and-see approach.

Value-Teaser Post:

Colic. Constipation. Poor sleep. Immunity struggles? It might be the nervous system.

If your child is dealing with health issues that don’t seem to resolve — no matter how many remedies you try — it could be time to look at the system behind it all: the nervous system.

We created a free 30-minute masterclass that breaks it all down:
“Support Your Child’s Health Naturally: The Power of Pediatric Chiropractic”

Inside, you’ll learn:

• How your child’s nervous system controls digestion, sleep, behavior, and immune coordination

• Why chronic reflux, skipped milestones, or constant illness often share a common root

• How chiropractic care supports your child’s body to function the way it was designed to — gently and naturally

• Why we use Insight Scans to guide personalized, effective care

This is education every parent should have. Whether your child is struggling or you simply want to be proactive, this masterclass provides clarity and confidence.

Watch anytime, on your schedule.
BONUS: Receive $100 off a new patient Insight Scan and evaluation when you register.

Register here: [Link]
Comment if you’ve ever felt stuck — you’re not alone, and there is another way.

🎥 REELS CONCEPTS: Format (Script + CTA) ↴

REEL 1: "Your Child's Body Has a Secret Superpower"

On-Screen Hook:
"POV: Your child's body has a built-in superpower you didn't know about..."

Video: B roll of adjusting

Caption:

Your child's body is MORE intelligent than you think! 🧠✨

That little nervous system? It's working 24/7 to coordinate everything from sleep patterns to immune responses. But here's what most parents don't know... sometimes it just needs gentle support to function at its best.

In our FREE 30-minute masterclass, I reveal how this "superpower" impacts your child's:

💤 Sleep quality

🍎 Digestion

🛡️ Immune function

🌱 Development

Ready to understand what's really happening inside your child's body? Register now (link in bio) and get $100 off a comprehensive evaluation!

REEL 2: “You Took Them to the Pediatrician, Now What?”

On-Screen Hook:
“When you’ve tried everything... and your baby’s still not sleeping, pooping, or thriving.”

Voiceover:
You’ve seen the pediatrician.
You’ve tried the probiotics, the sleep training, the elimination diets.
But something still feels off.
Here’s the missing link most parents aren’t told about:
Your baby’s nervous system controls everything—from digestion to sleep to development.
And when it’s stressed, the whole system can struggle.
That’s where pediatric chiropractic care comes in.
We help get the nervous system back online—so your child can function the way they were designed to.

Caption:
If you’re still searching for answers, this might be the one piece you haven’t heard yet.
Our free webinar, The Power of Pediatric Chiropractic, breaks it all down.
Register today and receive $100 off a new patient evaluation.
[Insert link or CTA: “DM us POWER for the link”]

REEL 3: “Your Baby’s First Brain-Body Checkup”

On-Screen Hook:
Have you ever had your baby’s nervous system checked?

Video: Of scans 

Voiceover:
In our office, we use Insight Scans to get a clear picture of how your child’s brain is communicating with their body.
No guessing. No poking. Just data-driven care that helps us know exactly how to support their development.
Most parents don’t even know this exists—until they see the results for themselves.

Caption:
This is the checkup you didn’t know to ask for.
Watch our free webinar to learn why pediatric chiropractic is the missing link for so many families.
[CTA: “DM POWER for the free masterclass + $100 off your scan”]

REEL 4: “The Real Reason We See So Many Kids”

On-Screen Hook:
Why do so many families bring their kids to the chiropractor?

Video: B Roll Adjusting

Voiceover:
It’s not just about back pain.
It’s about babies who finally sleep.
Toddlers who stop screaming in the car seat.
Preschoolers who poop every day.
Kids who thrive, because their nervous system is supported.
This is pediatric chiropractic.
And it’s changing lives—starting with the nervous system.

Caption:

Wondering if it could help your child?
Start with our free on-demand webinar: The Power of Pediatric Chiropractic
It’s 30 minutes of eye-opening, parent-to-parent education—plus $100 off your child’s first visit when you register.
[CTA: Link in bio or DM POWER to watch now]

📊 CAROUSELS (Slides + Captions) ↴

CAROUSEL 1: "5 Signs Your Child's Nervous System Needs Support"

Slide 1 (Cover):

Main Text: "5 SIGNS Your Child's Nervous System Needs Support"S

Subtitle: "Most parents miss these clues"

Slide 2:

Header: "SIGN #1: Sleep Struggles"

Main Text:

• Takes forever to fall asleep
• Frequent night wakings
• Restless, tossing and turning
• Tired during the day
• Bottom Text: "Up to 50% of kids struggle with sleep"

Slide 3:

Header: "SIGN #2: Digestive Issues"

Main Text:

• Chronic constipation
• Reflux or frequent spit-up
• Colic that won't resolve
• Tummy aches with no clear cause
• Bottom Text: "Your child's gut has its own 'brain'"

Slide 4:

Header: "SIGN #3: Frequent Illness"

Main Text:

• Catching every bug that goes around
• Slow recovery from illness
• Chronic ear infections
• Always seems "under the weather"
• Bottom Text: "Nervous system & immunity are connected"

Slide 5:

Header: "SIGN #4: Coordination Challenges"

Main Text:

• Seems clumsier than peers
• Difficulty with fine motor skills
• Balance issues
• Delayed motor milestones
• Bottom Text: "Brain-body communication affects coordination"

Slide 6:

Header: "SIGN #5: Focus & Behavior"

Main Text:

• Trouble sitting still
• Difficulty concentrating
• Emotional meltdowns
• Sensory sensitivities
• Bottom Text: "Behavior often reflects nervous system function"

Slide 7 (Call to Action):

Header: "See These Signs in Your Child?"

Main Text: "Learn how gentle chiropractic care can help support your child's nervous system naturally"

CTA: "Watch our FREE 30-minute masterclass"

Special Offer: "$100 OFF comprehensive evaluation"

Bottom: "Link in bio to register!"

Caption ↴

Does your child show any of these signs? You're not alone, mama 💕

These common challenges often share one root cause: interference in your child's nervous system - their body's master control center.

The good news? Gentle, specific chiropractic care can help support optimal nervous system function, allowing your child's body to work exactly as it was designed to.

In our FREE masterclass "Support Your Child's Health Naturally," I reveal:✨ How the nervous system impacts EVERYTHING✨ Why these symptoms often occur together✨ Natural solutions that address root causes✨ Gentle techniques designed specifically for children

Ready to understand what's really happening in your child's body? Register now (link in bio) and save $100 on your comprehensive evaluation!

CAROUSEL 2: “It’s Not Magic. It’s the Nervous System.”

Slide 1: Title slide

“It’s Not Magic. It’s the Nervous System.”

Slide 2:
We hear this all the time:
“I can’t believe what a difference this made!”
It’s not magic—it’s the nervous system doing what it’s designed to do… when it’s finally supported.

Slide 3:

Chiropractic helps restore balance in the nervous system, so kids can…

Sleep better
When the nervous system is dysregulated, kids may struggle to settle, stay asleep, or shift between sleep cycles. Adjustments help bring the body out of “fight or flight” and into “rest and digest” — the state needed for deep, restorative sleep.

Poop regularly
Digestion is controlled by the parasympathetic nervous system. When there's stress on the spine—especially in the lower back or sacrum—it can disrupt the signals to the digestive organs. Chiropractic care helps restore those signals, supporting easier, more regular bowel movements.

Slide 3:

Chiropractic helps restore balance in the nervous system, so kids can…

Feel calmer
Big emotions, sensory overload, and meltdowns often stem from a nervous system stuck in survival mode. By reducing tension and improving brain-body communication, chiropractic care supports better regulation, so kids can respond more calmly to their world.

Slide 4:

We’re not “treating” the symptom. We’re clearing the interference.
The body knows how to heal—sometimes it just needs help getting there.
Want to understand how it works?
Watch our free webinar The Power of Pediatric Chiropractic.

Caption ↴

If your child’s struggling, the answer may be simpler than you think.
We don’t fix or force. We support the system that runs it all.
[CTA: Register today — link in bio]

CAROUSEL 3: “The First Year is Foundational”

Slide 1: Why the First Year Matters So Much

From the moment your baby is born, their brain and nervous system are building millions of connections every second.
This rapid development creates the blueprint for how they sleep, digest, grow, move, and connect with the world.
This is why the first year is often called the most foundational year of life.

Slide 2: The Nervous System Runs the Show

Your baby’s nervous system is like their internal operating system.
It controls everything — from their ability to latch and poop, to sleep cycles, immune function, and motor development.
A regulated nervous system creates the foundation for a thriving baby.

Slide 3: What Happens When the Nervous System is Stressed?

Even small stressors (birth, tension, reflux, or poor sleep) can cause the nervous system to shift into a fight or flight state.
This can look like:

• Difficulty latching or feeding
• Digestive issues
• Startle reflexes that don’t calm
• Sleep that never seems restful

These are signs your baby may need nervous system support.

Slide 4: This is Where Chiropractic Comes In

Gentle, neurologically-focused chiropractic care helps:

• Restore balance to your baby’s nervous system
• Release tension from birth or daily stress
• Improve brain-body communication

We don’t treat symptoms — we support the system behind them.

Slide 5: Supporting Development — Naturally

With every gentle adjustment, we’re helping your baby’s body do what it was designed to do:

• Hit milestones with more ease
• Sleep more soundly
• Digest more comfortably
• Adapt to the world around them more smoothly

Slide 6: The Science is Catching Up

Tools like Insight Scans and Heart Rate Variability (HRV) let us measure how your baby’s nervous system is adapting.
This gives us a clear picture of progress and helps guide care with confidence.

If you’ve ever felt like something’s just off with your baby — trust that.
Your intuition is valid.
And we’re here to help you understand what your baby’s body might be trying to say.

Slide 8: Watch the Full Webinar

The Power of Pediatric Chiropractic
Learn how chiropractic care supports your child’s nervous system, immune function, development, and more — in just 30 minutes.
Available on-demand, anytime.

Caption ↴

The first year is foundational — and your baby’s nervous system is at the center of it all.

From sleep and digestion to movement and connection, your baby’s nervous system is working hard to adapt to the world around them. But when there’s stress or tension in that system — whether from birth, feeding challenges, or developmental hiccups — it can show up in ways that don’t always have a clear explanation.

That’s where pediatric chiropractic care comes in.

At Truly, we support your baby’s nervous system with gentle, neurologically-focused care to help them grow, thrive, and meet milestones with more ease.

If you’ve ever felt like something just feels off — trust that instinct.
We’re here to help you understand what’s going on beneath the surface.

Want to learn more? Watch our free 30-minute webinar, The Power of Pediatric Chiropractic, and discover how we help babies (and moms) thrive in this foundational year.

[Link in bio to watch anytime]

📱Behind-the-Scenes Instagram Story Ideas ↴

1. Show the Insight Scan in ActionFilm a short clip of the doctor performing or reviewing an Insight Scan on a child (with consent).Caption idea:Ever wonder how we actually know what’s going on in your child’s nervous system?We don’t guess — we test. Follow-up:
   This scan helps us identify stress and imbalance before it becomes a bigger issue. Learn more in our free webinar, The Power of Pediatric Chiropractic.
2. Use a Poll to Engage Your Audience
   Prompt: Which of these have you noticed in your child? Trouble sleeping Constipation or reflux Sensory overwhelm Speech delay or milestone concerns Follow-up slide:
   All of these can be connected to nervous system stress.
   In our free masterclass, we explain what signs to watch for — and what to do next.
3. Use the Questions Sticker to Ask:
   What’s your biggest question about pediatric chiropractic care? Follow-up:
   Share the responses and answer them via story clips or on-camera video. Examples:
   Q: Is chiropractic safe for babies?
   A: Yes — the adjustments are gentle, specific, and often use no more pressure than you'd use to check the ripeness of a peach. Q: What can it help with?
   A: We support the system that controls sleep, digestion, development, and immunity — so it’s often a big piece of the puzzle.
4. Share a Quick Testimonial or Before/After
   Clip or quote from a parent: Caption idea:
   Before care: 3 months of constipation, daily meltdowns
   After 4 weeks: pooping daily, calmer evenings, more connected Follow-up:
   This isn’t about treating symptoms — it’s about supporting the nervous system at the root. Learn how in our free webinar.
5.  Film a Whiteboard or Model Walkthrough
   Have the doctor draw or demonstrate how the brain, spine, and nerves communicate. Keep it simple and mom-friendly. Caption:
   When the spine is misaligned, the signals between brain and body get scrambled.
   This can impact sleep, digestion, behavior, and more.
6. Share a Surprising Fact (Text or Talking Head)
   Example:
   Did you know the nervous system is the first system to develop in utero — and the one that controls everything else? Follow-up:
   That’s why nervous system-focused care in childhood is so powerful.
   We break it all down in our 30-minute masterclass, The Power of Pediatric Chiropractic.
7. Share a Day in the Life of a Pediatric Visit
   Clips of a toddler getting adjusted, playing in the waiting room, or your pediatric setup. Captions:
   Pediatric visits are safe, gentle, and calming.
   We’re here to make your child feel seen, supported, and better from the inside out.

7️⃣ Mom Groups & Forums:

💬 Facebook Post For Mom Groups ↴

Struggling with Sleep, Constipation, or Sensory Overload? This Might Help.

Hey mamas,
I wanted to share something I’ve seen make a huge difference for families—especially if your little one is dealing with things like:

• Sleepless nights

• Constipation or reflux

• Sensory overwhelm or meltdowns

• Constant colds or ear issues

• Developmental delays or skipped milestones

I’m a pediatric chiropractor, and I see so many families being told “they’ll grow out of it” — but what if they don’t?

So many of these challenges trace back to one thing most people aren’t talking about: your child’s nervous system.

When the nervous system is stressed, it can’t regulate sleep, digestion, development, or behavior the way it’s supposed to. That’s where chiropractic comes in.

I put together a free 30-minute masterclass called:
“The Power of Pediatric Chiropractic”

It walks you through:

• How the nervous system works in babies + kids

• What happens when it’s stuck in stress mode

• The signs you might not realize are connected

• And how gentle, neurologically focused chiropractic care can help

• Plus real stories from families who’ve seen powerful changes

You can watch it anytime, on your schedule: [insert short link]
And if it resonates, you’ll also receive $100 off your child’s first nervous system scan and evaluation.

If you’re curious or have questions, feel free to DM me. I love connecting with other moms and sharing what’s worked for so many of the families we serve.

With love,
Dr. {Name}
{Practice Name} – {City, State}
Website: [your website link]
Pediatric + Family Chiropractic

8️⃣ Additional Marketing Ideas:

1. Partnerships with Complementary Businesses

• Local midwives, doulas, sleep consultants, lactation consultants, pediatric dentists, pediatricians, speech/OT providers, and holistic baby boutiques.
• Offer to co-host events, give them co-branded webinar flyers, or provide $100 evaluation cards they can pass out to families.

2. LIVE Q&A Sessions

• Host monthly Facebook or Instagram Live events: “Ask a Pediatric Chiropractor”
• Focus on common questions like sleep, sensory, or tummy troubles
• Include a CTA to register for the webinar and remind viewers of the $100 scan offer

3. Parent Testimonial Videos

• Record 30-60 second videos from parents who saw big shifts in their child’s sleep, digestion, mood, or development after chiropractic care.
• Include lines like: “We were desperate. I didn’t expect chiropractic to help with sleep, but it changed everything.”

4. Podcast Appearances

• Reach out to parenting, motherhood, or local holistic health podcasts
• Share your perspective on why we need to shift from symptom-chasing to nervous system care in pediatrics
• Promote the webinar as a next step for listeners

5. Paid Advertising

• Facebook/Instagram Ads: Target local parents of kids 0–5 years old with messaging around sleep, constipation, behavior, etc.
• Google Ads: Target keywords like “baby won’t sleep,” “chiropractor for babies,” “natural help for constipation,” etc.
• Local Parenting Sites: Place ads or sponsored posts on parenting blogs/newsletters

6. Blog Post Series

Turn key topics into short educational blog posts:

• “The Nervous System: Your Child’s Hidden Health Hero”
• “What Chiropractic Can (and Can’t) Do for Pediatric Sleep”
• “Signs Your Baby’s System Might Be Stuck in Stress Mode”
• “Our 3 Favorite Natural Tools to Support Calm and Connection in Toddlers”

Each post ends with an invitation to watch the webinar and learn more.

7. Video Demonstration

Create a short video showing a baby or toddler being adjusted (with permission), explaining how gentle, neurologically focused care looks.
Overlay captions like:

• “This is how we support calm, digestion, and development—without force.”
• “Safe. Specific. Gentle. Powerful.”

8. Referral Program

Offer current patients a special thank-you gift when they refer a friend who watches the webinar and books a new patient visit.
Ideas:

• $25 account credit
• Local coffee gift card
• Small wellness gift bag

9. Educational Handouts for Local Providers

Create a beautiful 1-pager to drop off at pediatrician, OT, and speech offices:

• “Understanding the Nervous System’s Role in Pediatric Health”
• Include scan visuals, common signs, and a link to the webinar
• Offer to send their patients $100 off the first visit

🙏 Conclusion

The "The Power of Pediatric Chiropractic" webinar provides a powerful opportunity to position your practice as a trusted resource for parents who are tired of being told to “wait it out” and want real, natural answerss. With this multi-channel marketing strategy, you'll not only educate your community but also attract qualified leads who are actively searching for alternatives to drugs and surgery.

The key to success is delivering consistent messaging across all platforms and maintaining a follow-up sequence that builds trust and reinforces your unique care approach. By focusing on educational content that explains the connection between the nervous system and chiropractic, you'll naturally draw in families looking for answers that go beyond temporary fixes.

Need support? You're never on your own inside TCW™
If you have questions or need help applying what you’ve learned, reach out anytime via our 💬 in-App Chat, send us an email at 📧 support@thecontentwell.com, or join one of our 🗓️ weekly Q&A support calls to get live feedback and guidance.