After the TARGET AUDIENCE section, each subsequent section is organized by marketing channel and includes channel-specific copy. For DIGITAL FLYERS, you'll find detailed instructions on creating your own designs. For all remaining sections, simply copy and paste the provided content into its corresponding channel.
Table of Contents â´
- Overview
- Target Audience
- Every Marketing Channel With All Promotional Contentđ
- Conclusion
đ Overview:
The âStop the Ear Infection Cycle: Beyond Tubes and Antibioticsâ webinar is free and educational event created to empower parents with the knowledge and tools they need to understand the real reasons behind their child's recurring ear infections. This on-demand class dives into the overlooked neurological and anatomical causes of poor ear drainage, why conventional treatments like antibiotics and tubes often fall short, and how nervous system-focused chiropractic care can support natural healing. Parents will also walk away with practical, gentle at-home remedies they can use right away.
Itâs designed to give parents clarity, confidence, and natural solutionsâwithout adding another medication or surgery to the list.
đŻ Target Audience:
- Parents of children experiencing recurring ear infections (2+ infections in 6 months)
- Families considering ear tubes, adenoid or tonsil removal but hesitant about surgery
- Moms who feel stuck in a cycle of antibiotics with little lasting relief
- Parents concerned about speech delays, disrupted sleep, or hearing issues
- Caregivers looking for gentle, root-cause solutions to support immune and ear health
- Families who feel dismissed by conventional providers when asking about natural alternatives
- Practice members in your prenatal or pediatric community who want to understand how chiropractic care supports ear drainage and development
Every Marketing Channel With All Promotional Contentđ
1ď¸âŁ Internal in-Office Promotion:
Office Poster/TV â´
FOR BULLETIN BOARD / FRONT DESK / RESTROOMS / FAMILY ROOM
Stop the Ear Infection Cycle
Beyond Tubes + Antibiotics
Is your child struggling with recurring ear infections?
If youâve tried all the usual routes from antibiotics to ear tubes and youâre still stuck in the cycle, you are not alone.
Thereâs a better way.
At {practice_name}, we look beyond the symptoms to discover the root cause.
Our gentle, nervous system-focused care helps restore natural drainage and supports your childâs immune function without drugs or surgery.
Perfect for little ones struggling with:
Frequent ear infections
Sleep disruption
Constant colds + congestion
Surgery recommendations for tubes or tonsils
Ask us about our $100 off New Patient Evaluation
Gentle. Effective. Root-cause care. đ
Because every child deserves a chance to heal naturally.
2ď¸âŁ Text Message Campaign:
đą Initial Text Announcement (Awareness & Opt-In) â´
{name}:
Tired of ear infections and antibiotics that donât last? Our FREE masterclass reveals the real cause and the gentle, natural solution. Watch now â [short link] ($100 off care included!)
Know a mama friend who needs this? Forward this message and help another family, too.
đą Follow-Up Text (Education & Trust-Building) â´
{name}:
Still time to watch our âStop the Ear Infection Cycleâ webinar! Itâs 30 mins of real answers + natural solutions.
Watch anytime â [short link]
$100 off your childâs first visit when you do!
Know someone whose baby is struggling with ear infections? Share this with them!
đą Special Offer Text (Urgency + Clear CTA) â´
{name}:
LAST CHANCE!
Get $100 off your childâs Insight Scan + evaluation. This offer ends soon.
Start by watching the free masterclass â [short link]
đ It might be just what your friend needs, too. Send them the link and help another family feel supported.
3ď¸âŁ Provider Outreach:
đ§ Email Template for Partners/Providers â´
Subject: New Resource for Families Struggling With Ear Infections
Email Copy:
Hi [Provider Name],
I wanted to share a free resource we recently created for families in our community who are navigating the stress of recurring ear infections.
As you know, itâs heartbreaking for parents to feel stuck in the cycle of antibiotics and ear tubes, especially when their child still isn't finding lasting relief.
Thatâs why we developed:
Stop the Ear Infection Cycle: Beyond Tubes and Antibiotics â a free 30-minute educational webinar for parents.
It breaks down:
Why some kids are more prone to recurring infections
The anatomical + neurological factors behind poor ear drainage
A gentle, natural approach to supporting the nervous system and immune health
Itâs not about replacing conventional care. It's about supporting the bodyâs natural healing systems alongside it.
If you have patients struggling with chronic infections or considering surgery, this could offer them a valuable new perspective. Feel free to pass it along or watch it yourself:
Watch or share the webinar here: [short link]
Weâre also offering $100 off evaluations for new patients who register through the webinar.
As always, weâre here to collaborate and support families in every way we can, and we deeply value the work youâre doing.
Warmly,
Dr. {name}
{practice_name} | Pediatric + Family Wellness
{city}, {state}
[phone number]
[website]
4ď¸âŁ Provider Facebook Group Post:
For midwives, pediatricians, SLPs, Lactation consultants, etc. . .
FOR PROVIDERS: Resource for Families Facing Recurring Ear Infections
If you work with little ones who seem stuck in a loop of constant ear infections, antibiotics, and referrals for tubes, this might be something worth sharing with their parents.
We just released a free on-demand webinar for families:
Stop the Ear Infection Cycle: Beyond Tubes and Antibiotics
[Short Link to Register or Watch]
Itâs a 30-minute masterclass that:
â Breaks down why recurring infections happen (beyond just âtheyâll grow out of itâ)
â Explains how nervous system stress affects drainage + immune function
â Offers a gentle, neurologically-focused approach to support natural healing
Weâre also offering $100 off new patient evaluations for families who register.
If youâre a provider who sees these cases often, feel free to watch it or pass it along to parents who are looking for answers.
Weâre here to collaborate and support your care and to help families feel more empowered and less overwhelmed.
â Dr. {name} | {practice_name} | {city}, {state}
5ď¸âŁ Email Marketing:
đ§ Newsletter #1: âWhy Do Ear Infections Keep Coming Back?â â´
Newsletter Copy:
Youâve tried it all: antibiotics, upright sleeping, warm compresses. But the ear infections keep coming back.
If youâve ever been told âtheyâll grow out of it,â only to find yourself back in the pediatricianâs office every few weeks, youâre not alone.
Hereâs the truth most parents havenât heard:
Just because ear infections are common doesnât mean theyâre normal.
The real issue often isnât the ear itself. It's how the body is draining (or not draining) fluid through the earâs natural system. And that process is controlled by one surprising thing: your childâs nervous system.
In our practice, we see kids go from 6 infections in 6 months to zero. Not because we "treat" ear infections, but because we support the body in working the way it was designed to.
If youâre ready to understand the root cause (and finally break the cycle), weâd love to help.
[Schedule your Insight Scan today and get $100 off your child's evaluation.]
đ§ Newsletter #2: âHow Your Childâs Nervous System Affects Their Earsâ â´
Newsletter Copy:
It might sound strange at first, but the key to clearing ear infections isnât just in the ear. It's in the neck and nervous system.
Hereâs why:
Thereâs a little tube inside your childâs head called the Eustachian tube. Itâs supposed to open and drain fluid naturally. But that drainage relies on muscles that are controlled by nerves. And those nerves come from the spine.
When the nervous system isnât communicating clearly (due to birth stress, tension, or poor alignment) that tube stays closed. Fluid builds. And infection starts.
Thatâs why we see so many ear infections resolve when we focus on the root: nervous system balance.
In fact, one little one in our office went from surgery being scheduled to no tubes needed. Just nervous system scans and gentle care.
Want to see whatâs going on inside your childâs body?
[Book your Insight Scan today â $100 off for a limited time.]
đ§ Newsletter #3: "Why Tubes + Antibiotics Might Not Be the Whole Answer" â´
Newsletter Copy:
For many parents, it feels like there are only two options:
Another round of antibiotics
Surgery to insert tubes or remove tonsils/adenoids
But what if thereâs another path?
The CDC now recommends âwatchful waitingâ or letting the immune system do its job first. But more often than not, antibiotics are prescribed immediately.
And while they can be life-saving in the right context, frequent use can weaken the immune system long-term and lead to more recurring infections.
We also know tubes donât solve the drainage problem. They bypass it.
What if instead of bypassing the problem, we supported your childâs body in fixing it?
Through INSiGHT scans and gentle care, we work to restore your childâs natural drainage system so infections stop before they start.
Learn how chiropractic care can help your child avoid surgery.
[Book a scan and save $100 on your childâs evaluation.]
đ§ Newsletter #4: â3 Natural Remedies for Ear Infections (That Actually Help)â â´
Newsletter Copy:
We know how hard it is to watch your child in pain and feel helpless.
Thatâs why we love sharing these tried-and-true natural remedies for ear pain that many families in our community use at home:
Mullein + Garlic Oil Drops
Antiviral and antimicrobial. 3-4 warm drops in the affected ear can ease discomfort fast.
Soothing Salt Sock
A warm sock filled with coarse sea salt and lavender oil draws out inflammation and calms pain.
Gentle Onion Poultice
A soft, warm onion compress over the ear brings comfort and reduces swelling.
Of course, these are supportive, not curative. They work best when paired with nervous system-focused care that restores function at the root.
Want to go beyond the band-aids and get to the cause?
[Schedule a nervous system scan today â $100 off through the end of the month.]
6ď¸âŁ Social Media Promotion:
Facebook Group Posts â´
Initial Announcement Post:
FREE MASTERCLASS FOR PARENTS: "STOP THE EAR INFECTION CYCLE â Beyond Tubes & Antibiotics"
Is your child stuck in the cycle of antibiotics, restless nights, and never-ending ear infections?
Feeling torn about whether tubes are the only option left?
You're not alone, and there is another way.
In this 30-minute, on-demand masterclass with Dr. {Name}, you'll discover:
Why ear infections keep coming back (and why itâs not just about ear anatomy)
The root-cause reason some children never get ear infections
How your childâs nervous system controls ear drainage (and how stress interferes)
Natural, gentle solutions that help your child heal from the inside out
What the research really says about antibiotics, tubes, and long-term outcomes
Watch whenever it fits your busy schedule â just 30 minutes of actionable, eye-opening insight.
Who should watch?
Parents dealing with recurring ear infections, facing decisions about ear tubes or surgery, or simply wanting real answers and natural options that work.
BONUS: All registrants receive $100 OFF a comprehensive new patient evaluation â including nervous system scans to finally get answers.
Register now: [Link]
Tag a parent friend whoâs in the thick of ear infections.
Value-Teaser Post:
SLEEPLESS NIGHTS? CONSTANT ANTIBIOTICS? YOU MIGHT BE MISSING THE ROOT CAUSE
Recurring ear infections arenât just frustrating â they may be a sign that your childâs drainage system isnât working properly.
And hereâs the surprising part: itâs not just about anatomy. Itâs about the nervous system.
In our FREE on-demand masterclass:
"Stop the Ear Infection Cycle: Beyond Tubes & Antibiotics", youâll learn:
Why the âwait and seeâ approach could be delaying your childâs development
The connection between stress in the nervous system and fluid trapped behind the eardrum
How gentle chiropractic care can help restore natural drainage (without medication or surgery)
Home remedies that can bring comfort tonight
Just 30 minutes. On your time. Watch anytime, anywhere.
BONUS: $100 off a comprehensive new patient evaluation when you register.
Register here: [Link]
Comment if youâve ever felt stuck in the antibiotic-tubes-repeat cycle. You're not alone.
đĽ REELS CONCEPTS: Format (Script + CTA) â´
REEL 1: âThe 2AM Cry No One Warns You About?â
On-Screen Hook:
Another night. Another ear infection. Whatâs really going on?
Voiceover:
Youâre holding your baby upright at 2AM, again. Antibiotics didnât work, and now the pediatrician is talking about tubes. But what if the real issue isnât just in the ear? At {practice_name}, we help families uncover the root cause of chronic ear infections and support the bodyâs natural ability to heal.
Caption:
If it feels like youâve tried everything for your childâs ear infections, youâre not alone.
The root issue often isnât bacteria. It's drainage.
And when the nervous system is under stress, those tiny ear muscles donât get the signal to open the tubes that drain fluid.
We use Insight Scans and gentle adjustments to help reset that system.
$100 off new patient scans this month
DM us âEARâ to learn more.
REEL 2: What the Pediatrician Didnât Tell You About Tubes
On-Screen Hook:
Did you know ear tubes donât actually fix the root issue?
Voiceover:
Ear tubes are designed to create artificial drainage but they donât solve the why. Why isnât your childâs body draining on its own? At {practice_name}, we work with the nervous system to restore natural drainage and prevent future infections.
Caption:
Your childâs adenoids, tonsils, and immune system werenât mistakes.
Before you say yes to tubes, letâs explore why those infections keep happening in the first place.
Natural solutions.
Nervous system scans.
Results that last.
DM us âEARâ to get your child scheduled today â $100 off their new patient evaluation for a limited time!
REEL 3: The Garlic Oil Secret Every Mom Should Know
On-Screen Hook:
Try this at home (the ear drop combo we love)!
Voiceover:
If your little one is dealing with ear pain, hereâs one of our go-to remedies: Mullein + Garlic oil drops. Just 3-4 drops in the ear, 2â3x/day. Itâs gentle, natural, and surprisingly effective. Combine this with nervous system care for the biggest impact.
Caption:
We love empowering moms with tools that work, naturally.
- Mullein & Garlic oil
- Salt sock compress
- Onion poultice
These remedies donât replace professional care, but they do provide comfort during flare-ups.
Want the full ear infection toolkit? Grab our free guide â [insert link]
REEL 4: Why Some Kids Never Get Ear Infections
On-Screen Hook:
Some kids never get ear infections, and I'll tell you why.
Voiceover:
Every child has small, horizontal Eustachian tubes, but not every child gets infections. What makes the difference? Nervous system regulation. When the body drains fluid like itâs designed to, infections donât take hold. Thatâs why we focus on restoring optimal function, not just treating symptoms.
Caption:
If youâve ever wondered why some kids breeze through childhood with no ear trouble while others seem stuck in a loop, this is your answer.
Itâs not just anatomy.
Itâs how well the nervous system is running the show.
Letâs help your child heal from the inside out. DM us âEARâ to get started.
đ CAROUSELS (Slides + Captions) â´
CAROUSEL 1: âEar Infections: Common â Normalâ
Slide 1: Ear infections are common, but that doesnât make them normal
Talking Point: Most parents are told, âItâs normal, theyâll grow out of it.â But recurring infections arenât just part of growing up. They're a red flag for an underlying issue.
Slide 2: 80% of kids will have at least one ear infection before age 3. But if it were purely due to anatomy, every child would get them.
Talking Point: All kids have horizontal, narrow Eustachian tubes. But not all kids get infections. Why is that?
Slide 3: So what else is going on? Eustachian tubes donât drain fluid properly when the nervous system is under stress.
Talking Point: Ear infections arenât just about the ear. They're about how the brain tells the ear how to drain. That communication happens through the nervous system.
Slide 4: When drainage gets blocked â fluid builds up â infections thrive.
Talking Point: Trapped fluid behind the eardrum creates a perfect storm for bacteria and viruses. Itâs not the bacteria thatâs the first problem. It's the stuck fluid.
Slide 5: Gentle chiropractic care restores that brain-to-body connection, helping drainage and immune function work as they should.
Talking Point: We support the system that controls drainage rather than relying on external interventions that donât address the âwhy.â
Slide 6: Your childâs body is designed to heal. Sometimes it just needs support.
Talking Point: We trust your childâs innate ability to heal. Our job is to help remove the roadblocks.
Caption â´
Is it just another ear infection? Or is there more going on?
Recurring infections are not just about the ear. They are often a sign of poor drainage linked to nervous system stress.
Our Stop the Ear Infection Cycle webinar breaks it all down. Join free and get $100 off your childâs evaluation at our office.
Link in bio to watch anytime.
CAROUSEL 2: How Chiropractic Supports Ear Drainage
Slide 1: Want fewer infections without more meds? Start here.
Talking Point: If youâve done the rounds of antibiotics and you're still stuck, letâs look upstream, not just at the symptoms.
Slide 2: Drainage depends on tiny muscles + clear nerve communication. Nervous system = the control panel.
Talking Point: Drainage isnât passive, itâs active. Muscles need to move fluid, and nerves tell them how and when to work.
Slide 3: If thereâs stress or interference in the upper neck, those ear muscles canât do their job.
Talking Point: Birth trauma, tension from tummy time struggles, even looking one direction more than the other can all impact this area.
Slide 4: Thatâs where we come in.
⤠Visual: A calm adjusting room or Insight Scan happening
Talking Point: Our role is to gently relieve that stress and get the nervous system back online.
Slide 5: Our Insight Scans detect stress patterns. Our care plans use gentle adjustments to restore balance.
Talking Point: We donât guess. We measure. Our technology helps us see where interference is happening and how to support it naturally.
Slide 6: The result? Drainage improves. Immune function strengthens. Ear infections fade into the past.
Talking Point: Itâs not magic; itâs biology working the way it was designed to.
Caption â´
Still dealing with ear infections even after multiple rounds of antibiotics?
The issue might not be in the ear itself. Drainage relies on clear communication from the nervous system, and when thereâs stress or interference, fluid canât move like it should.
Our Stop the Ear Infection Cycle webinar explains how gentle chiropractic care helps restore that connection and supports natural healing. Watch for free and get $100 off your childâs evaluation.
Link in bio to learn more.
CAROUSEL 3: From Antibiotics to Answers
Slide 1: Antibiotics again? Youâre not alone.
Talking Point: Many families come to us after multiple rounds; frustrated, exhausted, and feeling like this is just the new normal.
Slide 2: The truth: Antibiotics donât work for viral infections and 50â70% of ear infections are viral.
Talking Point: Most pediatricians donât test to determine if the infection is viral or bacterial meaning antibiotics might not help at all.
Slide 3: Overuse can lead to: Bacterial resistance. Weakened immune system. More recurring infections
Talking Point: Each round of antibiotics may be breaking down your childâs natural defense system.
Slide 4: But thereâs another way. Start by asking why fluid isnât draining.
Talking Point: Instead of only treating the result (infection), letâs explore the cause (why the fluid is stuck in the first place).
Slide 5: We use Insight Scans to find the stress spots keeping your child stuck.
Talking Point: We map how the nervous system is functioning and create care plans that address the true problem.
Slide 6: When we support the body, it knows how to heal.
Talking Point: Your childâs body is intelligent. Our role is to help it work the way it was meant to.
Caption â´
Antibiotics again? You are not alone.
Most ear infections are not bacterial, which means antibiotics might not be helping the real issue. Over time, that approach can do more harm than good.
Our Stop the Ear Infection Cycle webinar breaks down whatâs really going on and how to support your childâs body in a way that lasts. Watch for free and get $100 off your childâs evaluation.
Link in bio to learn more.
CAROUSEL 4: Your Childâs Healing Starts Here
Slide 1: Ready for real relief?
Talking Point: There is another path and weâre here to walk it with you.
Slide 2: We offer $100 off new patient evaluations for families dealing with recurring ear infections.
Talking Point: Our evaluation includes full Insight Scans + a one-on-one consultation to map your childâs nervous system.
Slide 3: âď¸ Insight Scans âď¸ Gentle pediatric adjustments âď¸Clear care plans
Talking Point: No guesswork. Just science-backed, family-focused care.
Slide 4: You donât need to feel stuck. There is a better way and you can count on us to show up.
Talking Point: Youâve done your best with what youâve been told. Now itâs time for real answers.
Slide 5: {practice_name} â {city}, {state}. Babies + Toddlers + Families. Root-cause focused
Talking Point: Wherever you are in your journey, weâve got you.
Slide 6: DM âEARâ or tap the link in bio to book today.
Talking Point: Take the first step toward long-term healing and do not invest in just another short-term solution.
Caption â´
Feel like youâve tried everything for your childâs ear infections?
There is another way. Our care focuses on the root cause, not just the symptoms, so your child can heal naturally and stay well.
Watch our Stop the Ear Infection Cycle webinar for free and get $100 off your new patient evaluation. It includes Insight Scans, a one-on-one consult, and a clear plan forward.
DM âEARâ or tap the link in bio to get started.
đąBehind-the-Scenes Instagram Story Ideas â´
- Show doctor demonstrating ear drainage anatomy
Film a short clip of the doctor using an ear model or whiteboard to explain the Eustachian tube and how fluid drains (or doesnât) in kids with recurring infections.
Caption idea: Most parents are told itâs just anatomy⌠but thereâs so much more to the story. - Share a poll: "Which of these has your child struggled with?"
- 2 or more ear infections in 6 months
- Trouble sleeping at night
- Tubes recommended
- Constant congestion or runny nose
Follow-up slide: Recurring ear infections are common, but that doesnât mean theyâre normal. We break it all down in our free masterclass.
Use the Questions sticker to engage
Prompt: Whatâs your biggest question about your childâs ear infections?
You can later share answers to a few in a follow-up slide with educational voiceover or captions.Show a before and after or parent testimonial
Share a video or quote from a parent whose child avoided tubes and found relief through care.
Caption example: Before care: 5 infections in 4 months. After: 0 infections in 7 months â no antibiotics, no tubes.Share a quick fact
Use text or voiceover on a simple background like your waiting room or scan room:
Quick fact: Did you know your childâs nervous system controls the muscles that help their ears drain naturally?
Thatâs why the root cause of chronic ear infections is often neurological, not just structural.
7ď¸âŁ Mom Groups & Forums:
đŹ Facebook Post For Mom Groups â´
Post Title (optional):
Ear Infections + Feeling Stuck? This Might Help
Hey mamas đ
I wanted to share something that might help if youâre in the thick of ear infections right now.
Iâm a local pediatric chiropractor in {state}, and I see so many families come in feeling exhausted from the same cycle:
Another ear infection
Another antibiotic
Another âtheyâll grow out of itâ
Maybe even a recommendation for tubes or surgery
But hereâs the thing no oneâs talking about:
Just because ear infections are common doesnât mean theyâre normal. And there is another way.
I put together a free 30-minute masterclass called:
Stop the Ear Infection Cycle: Beyond Tubes and Antibiotics
It explains:
Whatâs actually causing recurring infections (itâs not just the ear!)
How the nervous system + drainage system work together
Simple steps to help your child find lasting relief, naturally
I made this for the mama whoâs done everything and still feels stuck.
You can watch anytime here â [insert short link]
If this sounds like something another mom you know might need. Feel free to share it with her. Thatâs how we create a ripple.
Let me know if you have questions or just want to chat about whatâs going on with your little one. Iâm here to support however I can.
With love,
Dr. {name}
{practice_name} â {city}, {state}
Website
Pediatric + Family Chiropractic
8ď¸âŁ Additional Marketing Ideas:
Partnerships with Complementary Businesses:
- List
Offer to create co-branded materials or provide special offers for their clients.
- LIVE Q&A Sessions: Host monthly live Q&A sessions on Facebook or Instagram where parents can ask specific questions about ear infections. Use these sessions to promote the masterclass.
- Parent Testimonial Videos: Create short (30-second) testimonial videos from parents whose children have benefited from your comprehensive approach to ear infections, highlighting:
- List
- Podcast Appearances: Reach out to parenting and wellness podcasts popular with local parents to have the doctor appear as a guest discussing the whole-body approach to ear infections.
- Paid Advertising:Consider running targeted ads on:
- Facebook/Instagram Ads (target parents of young children in local area)
- Google Ads (target specific search terms like . . .)
- Local parenting publications and websites
- Blog Post Series: Create a series of blog posts, each addressing one aspect of the oral ties journey in depth:
- List
- Video Demonstration: Create a short video showing how gentle chiropractic techniques support babies with ear infections. Many parents have misconceptions about chiropractic care for infants, and seeing the gentle approach can ease concerns.
- Referral Program: Create a special referral program where current practice members who refer someone to watch the webinar receive a special gift or service.
- Educational Handouts for Local Providers: Develop professional educational materials for local pediatricians and other providers explaining your comprehensive approach to ear infections. Include information about the webinar as a resource they can share with patients.
đ Conclusion
The "Stop the Ear Infection Cycle: Beyond Tubes and Antibiotics" webinar provides a powerful opportunity to position your practice as the go-to resource for families seeking natural, root-cause solutions to recurring ear infections. With this multi-channel marketing strategy, you'll not only educate your community but also attract qualified leads who are actively searching for alternatives to drugs and surgery.
The key to success is delivering consistent messaging across all platforms and maintaining a follow-up sequence that builds trust and reinforces your unique care approach. By focusing on educational content that explains the connection between the nervous system and ear health, you'll naturally draw in families looking for answers that go beyond temporary fixes.
Need support? You're never on your own inside TCWâ˘
If you have questions or need help applying what youâve learned, reach out anytime via our đŹ in-App Chat, send us an email at đ§ support@thecontentwell.com, or join one of our đď¸ weekly Q&A support calls to get live feedback and guidance.